About us

Diana Vreeland

Fashion Designer

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A CELEBRATION OF BEAUTY IN EVERYTHING. AN UNDERSTANDING OF MODERN METAMORPHOSIS.

The idea of beauty is changing in this ever-evolving metaverse. And that’s why, BiE. (Pronounced-Be). We are a line of expert skincare, driven by a passion to impart discipline routines and championing clean beauty. Breaking the stigma that beauty is just skin deep, BiE aims to help you reinvent yourself through various life stages. Blended with scientific formulations and carefully curated ingredients, our products are backed by 50 years of expertise and know-how of the global beauty world.

“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.”